Tuesday, April 20, 2010

Nestle Pakistan Talks CSR

Pakistan is the world's fourth largest milk producer so its understandable that Nestle has such a large dairy operation in the country. Nestle not only has a community-based milk purchase system which entails collection of milk twice a day from over 150,000 dairy farmers, but has also a program in collaboration with UNDP to train over 4000 women livestock workers in rural Punjab, Pakistan's largest province, in primary animal healthcare. Nestle also has several other CSR programs ongoing.

More recently, Nestle has come under immense fire due to its bungling of the 'no logo fiasco' on Facebook, which really does amaze one as to how wrong even the best of corporate entities can go when dealing with the consumers and also how poorly some large corporations understand the new social media.

Eversince, Nestle has been trying to do damage control. And although not directly aimed at addressing the logo (or no logo) fiasco, this podcast of an interview with some senior Nestle Pakistan executives, makes for interesting hearing. Have a listen.

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